My PUB story begins exactly on the day of my birth. Yes, because my dad worked together with his brothers in the family BAR, a historic bar in my small town being one of the oldest, if not the oldest bar always run by the same family. Over the years then I always frequented the BAR, occasionally in the summer periods maybe helping out a little, making coffee, doing deliveries and table service. Once I got older, I gradually moved away from the BAR and started to frequent assiduously, VERY assiduously I would say, local PUBS but especially those in ROME. It was in these clubs that I spent my youth, with lifelong friends sharing laughter and the desire to grow. We were the best patrons of all the clubs, beer galore and goliardia; that was what set us apart, I remember the best nights at the John Bull or the Shamrock, incredible clubs where the concept of PUB or rather PUBLIC HOUSE was at the heart of everything. Then years pass and needs change, roads change, lives change, but for me and the people I have been close to, PUB has always been there. Today's venues are increasingly losing this mission, their identity; the focus is very often solely and exclusively on the product: indeed, the sense of sociability that PUBS abroad and as many years ago BARS here in our country had, is vanishing.